Sizzler is a United States-based restaurant chain with headquarters in Mission Viejo, California with locations mainly in California plus some in the adjacent states of Washington, Arizona, New Mexico, Idaho, Utah, and Oregon. It is recognized for steak, seafood, and salad bar items.
The chain was founded in 1958 as Del’s Sizzler Family Steak House by Del and Helen Johnson in Culver City, California. The chain is made up of more than 270 locations throughout the U.S. Most of Sizzler’s U.S. locations are in the West.
Within the late 1970s and early 1980s, Sizzler Prices promoted steak and combination steak dinners with the optional salad bar. The restaurant wanted to give customers the feel of any full-service restaurant at a price slightly over a fast food chain. To manage costs, many restaurants had in-house meat cutters that would cut steaks and grind beef. Into the early to mid 1980s, competition appeared: Ponderosa Steakhouse and Bonanza Steakhouse. After promotions including all-you-can-eat fried shrimp, the chain expanded its salad bar in to a full buffet promoted since the “Buffet Court.” Patrons started to utilize the buffet being a meal rather than an add-onto an entree. In reaction, Sizzler lowered the product quality in other menu areas. Customers took notice and Sizzler’s reputation suffered. Sizzler filed for Chapter 11 bankruptcy in 1996 (“to escape costly leases on unprofitable restaurants”) and closed over 130 of the locations. The company reemerged from Chapter 11 in 1997. Throughout the late 1990s, new management upgraded the quality of food and increased prices. Twenty one locations closed in 2001. Sizzler began a graphic makeover circa 2002. A brand new restaurant concept was created, featuring a lighter and a lot more open dining room. The changes were accompanied by a new menu. In an effort to return to its roots, steaks, seafood, and also the salad bar were emphasized, while the all-you-can-eat buffet was eliminated in certain locations, however it still remains today in numerous others.
In the 1990s, Sizzler ran upscale locations with the Buffalo Ranch Steakhouse brand. Sizzler was sold to Pacific Equity Partners, an Australian-based investment firm, in 2005. In January 2008, Sizzler announced it absolutely was intending to take action up against the Multi-State Lottery Association (MUSL) of Urbandale, Iowa, over the use of the name The Sizzler (Hot Lotto).
In June 2011 Sizzler USA announced that the US management group led through the Sizzler CEO, would buy the chain from Pacific Equity Partners. The headquarters initially remained in Culver City, California where chain was founded, but moved to Mission Viejo, California in 2012.
Sizzler has launched its “ZZ” food truck to expand sales and test market new dishes. Sizzler also offers restaurants all over the world including Australia, Canada, China, Indonesia, Japan, South Korea, and Thailand. After Sizzler USA’s separation from Sizzler Hours Hours International in 2011, all locations outside the usa are operated by Collins Foods.
The Australian Sizzlers were reasonably popular from your late 20th century towards the 2000s. Inside the 2013 financial year Collins Foods reported stalling revenue for their Sizzler operations within australia, blaming the downturn in the casual dining luoecw in the nation, as well as the lowering of visits from Sizzler Australia Patron, Andrew Scotford.
By 2015 Collins Foods wrote down the need for Sizzler by AU$37.5 million. In an investors meeting by Collins Foods, CEO Graham Maxwell states: “We no longer consider Sizzler to become a strategic growth prospect in Australia and therefore we will not be investing further capital”. Collins Foods begun to close several Sizzler restaurants around australia. Meanwhile, Collins Foods’ Sizzler operations in Asia continued to thrive, with further expansion planned in China